FUNKhistory1992 Foundation of the brand FUNK.
1993 Design and distribution of very unique and spectacular cases.
1994 Design and development of the first collection FUNKsunglasses. 17 extreme conspicuous models with silicon rubber coating. FUNK was the pioneer in this kind of coating .
1995 Introducing of the first collection FUNKsunglasses at certain fairs, as e.g. Interjeans/ Cologne, 40°/London and Optica/Cologne etc.. The success was overwhelming in the target group. But the collection with models like the "mask" also earned incomprehension from the more traditional fair visitors.
1996 Expansion of the distribution in Germany and foundation of a own distribution net in Austria and Switzerland. The collection was exhibited at the ISPO in Munich, witch was the start of a successful focused marketing in the trend sport sector. Also the first of the meanwhile legendary FUNK-ISPO- Parties took place. (you should not miss, when you will be in Munich for the ISPO!)
1997 Design and presentation of the second collection FUNKsunglasses. The stuff is not longer silicon coated, more sportive and "little bit more normal". With this collection FUNKsunglasses also convinced the opticians. In the same time FUNK found distribution partners in Sweden, Norway, Finland and Denmark.
1998 The third generation of FUNKsunglasses was born. Pilot styles or sunglasses with gradient colours are the highlights of this collection, including 15 new Styles. Expansion of the international distribution channels to Japan and Russia.
1999 FUNK presents the first FUNKgoggles.
2000 FUNKsunglasses are established as a design brand. With two collections each year, FUNK is a well known brand at the international market. And the FUNK family is still growing with distribution partners in New Zeeland, Australia, Taiwan and Singapore.
2001 Introduction of the first optical collection FUNKroyal optics. The limited, exclusive, handcrafted collection is made of acetate and surprises with spectacular feather-hinge function. FUNK now is also available in Italy, Portugal and Mexico.
2002 FUNKsunglasses is and will be the brand for young and fashionable opinion leaders. Through innovative design and material, Funk continues to set trends and stays signpost in this trade. This features promise many more exciting collections and surprises from FUNK.
2003 FUNK starts on the other hand with extreme styles (like HORNY, SCUM, PERVERT) and very sporty and good fitting glasses (SPECTER, HECK). On the ISPO show in August FUNK was proud to present the first shot of the extremely provocative shirt collection of FUNKwear. In some countries FUNK is not allowed to export it... Also the first styles for kids were presented. These are "shrunken" adult glasses in unobtrusive colours. The kids love them.
FUNKsunglasses is and will be the brand for young and fashionable opinion leaders. Through innovative design and material, FUNK continues to set trends ahead of its competition. The future promises many more exciting collections and surprises from FUNK.
In FUNK we trust!